As a property manager, you know that keeping aresident is easier than getting a new one – as long as they’re happy! Ifthey’re using the laundry room in your facilities, it’s an indication that theyare satisfied with that basic aspect of their housing – and sometimes thebasics are actually the most important to them. But not only that…. yourlaundry facilities can actually do some of the heavy lifting to help withretention of the overall facility! Here are some ways to use the laundry room to increase your retention:
Celebrate new residents by sending some sortof welcome packet or gift. It’ll make them feel a welcome part of thecommunity. It could include a free first time laundry use card, or washingdetergent with a list of laundry washing tips and tricks. This encourages themto try out the laundry facility, while kicking off a great start to a newresident relationship.
Make it a fun easy place to live an get theirlaundry done. Think about ways that you can make them want to hang out there.That might mean easy access to caffeine with a latte machine, a basket ofumbrellas in case they get caught in a rainstorm, and tables where they can getwork done on their laptops. Whether they’re students or young professionals,one thing you you gotta have is a good internet connection- so make sure you’vegot solid Wi-Fi!
It’s important to keep residents informed andupdated with what’s going on at your facility so that they’re never caughtwondering. Make it easy for them to get updates while they’re doing theirlaundry by posting updates or announcements in the room. And if you send out anewsletter, include a small blurb with laundry tips – such as how to get outstains, how you got a new extra-large dryer which dries their bedsheets faster,etc. And if you’re on social media, do a post every so often with laundry tipsor other similar updates.
People love to give their opinion. Create aform on your website or have comment cards available at the office orwelcome/lobby area. And make sure you’re actually implementing some of thesuggestions – especially if they make sense or are common suggestions. If manyresidents think the dryers are outdated, but you’re not replacing at least oneor two, they’ll stop giving their input and it defeats the whole purpose!
Residents love it when they feel like they’regetting something extra. Maybe that means one day a week you offer laundryfolding, or pet sitting or grooming, or . You could also provide books andcurrent magazines to read, movie screen projection, or even a foosball orping-pong table.
Fun events bring residents together andcreates a sense of community. You could organize tutorials like how to use thelaundry machines, create scavenger hunts that help them get to know thefacility inside and out, or host dessert night with warm brownies and icecream. They’ll be much more likely to renew their lease when they have friendsand allies where in the building where they live.
Keep ItClean & Safe
At the most basic level, your residents won’tfeel comfortable if they don’t feel safe. Do what’s necessary to cleanregularly and deter theft and vandalism. That might mean you have to invest inextra cleaning staff, video surveillance or cashless payment systems to ensurethat they are not at risk and don’t want to do their laundry elsewhere!
Contactus if you need more ideas, we love to help you with ways to make your laundryfacility run smoothly. And don’t forget that Coin Meter is located right here inthe Pacific Northwest, so our representatives are close by and able to discusspayment systems, service calls, and other resident concerns. Give us a calltoday to schedule a meeting!